Born to Buy: The Commercialized Child and the New Consumer Culture by Juliet B. Schor

17 01 2008

I was recommended to try reading this book from a friend. Read the review from, I decided to borrow this from the local library.

It didn’t take me long before I gave up reading.

The author was an economist, trying to find the connection between the economy, and the commercialism that has affected the children of today. Parents buying (or consuming) brands, labels, clothes, influencing their kids with those ideas and concepts. Advertisers and marketers also contributed to this trend, as such many children and teens learn to associate themselves with brands, and this probably contributed to the increasing trend of unhappy children and teens. How much is enough?

I went through 3 chapters, the line spacing was tight, I was tired and the writing style wasn’t as engaging. This would be helpful to those who may be researching on this topic, or doing a module on consumer behaviour.

For me, the topic was dry, coupled with the points mentioned above, it just makes the book more difficult to read.

End result: I returned the book to the library 2 days later.